2024上海營養保健品貼牌代工展（2024中國2024上海OEM貼牌營養保健品展覽會）

	更新時間 2024-11-16 08:00:00 價格請來電詢價聯系電話 13524187672 聯系手機 13651828941 聯系人王悅（經理）立即詢價

詳細介紹

Since its introduction to China in 2010, the PLF Global Private Brand Products Asia Exhibition has been committed to promoting the healthy development of retail private brands in China and even the Asia Pacific region. Together with the Global Private Brand Products America Exhibition (Chicago) and the Global Private Brand Products Europe Exhibition (Amsterdam), it is known as one of the three major private brand series exhibitions in the world.

The current global economy has entered a geopolitical stage, and the Chinese retail market has also shifted from high-speed growth to slowing growth. Since 2023, the Chinese retail market has basically transformed from an incremental market to a stock market, and the phenomenon of industry competition is very obvious. Most of the growth of enterprises comes from the growth of customer numbers, rather than the growth of their original customers. In this competition in the stock market, there will inevitably be some enterprises taking advantage of the situation to rise, while others will gradually be eroded from their original market share, and even withdraw from the market. This will be a business model competition that evolves from factors such as product cost-effectiveness, turnover efficiency, and technological progress. In Japan and Europe and America, the retail markets have also experienced similar stages of economic development. We can see that... Low prices, proprietary brands, and technology were the three main reasons for the success of rapidly rising retail enterprises at that stage.

For over a decade, PLF Global Private Brand Products Asia Exhibition has been committed to providing a high-quality trading platform for both supply and demand sides. It has helped more than 5000 domestic factories establish direct cooperation with overseas retailers, entering retail channels through cooperation models such as direct procurement, customization, co branding, and export, and enjoying the dividends of the rapid development period of private brands. The 17th PLF Exhibition covers a total area of nearly 60000 square meters, with over 1000 global participating companies showcasing their products in areas such as home and daily necessities, personal hygiene, fresh ingredients, pre made foods, baked goods, livelihood foods, leisure foods, candies and chocolates, wine and beverage blending, nutrition and health, and pet products. Dozens of events will be organized, and major retail companies from both China and abroad will be invited to PLF for exhibition, sharing, learning, and exchange, making PLF an annual industry feast in the Chinese retail market!

PLF全球自有品牌產品亞洲展自2010年引入中國后,一直致力于推動中國乃至亞太地區零售商自有品牌的健康發展,與全球自有品牌產品美洲展(芝加哥),全球自有品牌產品歐洲展(阿姆斯特丹)并稱為全球三大自有品牌系列展。
當前全球經濟進入地緣經濟階段,中國零售市場也從原來的高速增長到增長放緩，自2023年以來,中國零售市場基本已經從原來的增量市場轉變為存量市場,行業內卷現象非常明顯,大多數企業的增長來自于客戶數量的增長,而不是原有客戶的業務增長,在這種存量市場的競爭中,必然會出現一部分企業趁勢崛起,也會有一部分企業逐漸被蠶食原來的市場份額,乃至退出市場,這將是一場由產品性價比、周轉效率和技術進步等因素演變的商業模式競爭,在日本和歐美零售市場同樣經歷類似經濟發展階段的過程中,我們看到,低價、自有品牌和技術是在那個階段快速崛起的零售企業成功三大主要原因。
PLF全球自有品牌產品亞洲展十幾年來，一直致力于為零供雙方提供優質的交易平臺,已經幫助國內5000多家工廠成功與海外內零售商建立直接合作,通過直采、定制、聯名和出口等合作模式進入零售渠道,享受到了自有品牌快速發展期的紅利。第十七屆PLF展會總面積近60000平方米，超過1000家全球參展企業將在家居日用、個護清潔、生鮮食材、預制食品、烘焙食品、民生食品、休閑食品、糖果巧克力、酒飲沖調、營養保健、寵物用品等版塊進行展示,組織數十場活動,邀請中外主要零售企業前來PLF觀展、分享、學習、交流,將PLF打造成中國零售市場每年一度的行業盛宴!

第十七屆全球自有品牌產品亞洲展（簡稱PLF2024）將于2024年12月5日至7日在上海新國際博覽中心盛大舉辦。歷經16屆展會的積累與沉淀，如今“自有品牌”已成為行業熱門話題。新一屆展會的展商招募工作正穩步進行！

當前，國內零售企業已從打造自有品牌轉向保生存、求破局的關鍵階段。PLF2024作為推動零售商品轉型的平臺，本屆展會將聚焦如何在自有品牌基礎上，為零售企業提供更多、更高效的支持，以助力其轉型與發展。

消耗品是零售企業重點開發品類

細分類目優質源頭工廠，邀你前來補位

根據《中國自有品牌發展研究報告（2023-2024）》調研顯示，供應商訴求主要聚焦于“渠道拓展”、“合作機會”、“資源整合”、“產品展示”等方面。對于優質源頭工廠而言，能否與國內外有產品需求的零售企業建立聯系，成為其為關注的問題。而PLF一直承擔著搭建“采-供”橋梁的角色，為中國商品流通和創新創造更多商機。

從零售企業視角看，開發自有品牌可深化與供應商的合作，提升商品品質和生產效率，進而增強盈利能力。在建立品牌忠誠方面，自有品牌產品也功不可沒，零售企業可以與供應商定制符合自己客戶群體喜好的產品，打造“人無我有，人有我優”的差異化產品。

消費市場也在變化。逐漸成為消費主力軍的00后，相比70、80、90后，他們更看重商品的質價比，對自有品牌的接受度更高。這也給企業開辟符合Z時代消費習慣的自有品牌提供了非常大的空間。

從“PLF展商分類占比”以及“目前零售企業自有品牌開發品類”二圖可看出，當前高消費頻次和價格敏感的日常生活消耗品、休閑食品成為零售企業開發自有品牌的主要品類，其中紙制品和家居用品開發已經比較成熟。據了解，零售企業未來將重點開發常溫食品、軟飲料、生鮮食品、冷餐食品和冷凍食品。PLF優質展團雖已有1300家左右的規模，但是對于當前零售企業自有品牌開發需求而言，還有海量的發展空間，誠摯邀請相關細分品類的優質源頭工廠加入我們！