The 2024 Private Brand Products Asia Exhibition will be held grandly at the Shanghai Exhibition Center, covering multiple fields including PLF, department stores, food, retail, and OEM exhibitions. We have brought you an exhibition aimed at providing customers with excellent business opportunities and product choices. We sincerely invite you to attend this exhibition and explore opportunities for future business development with numerous industry elites.

Let's take a look at the PLF exhibition. As one of the major PLF exhibitions in Asia, we have given it sufficient attention and attention. This exhibition will gather global innovative brands and products, showcasing and creativity, committed to promoting trade cooperation and industrial development. PLF Exhibition will provide you with a unique and diverse platform to help your business stand out in the market.

Innovative Products: We have selected innovative products that cover various industries, allowing you to enjoy diverse choices.

Communication: During the exhibition, you will have the opportunity to have in-depth exchanges with people from all over the world, broaden your horizons, and learn advanced experiences.

Business Cooperation: We provide you with a broad business cooperation platform to establish business contacts with global suppliers and buyers.

The department store exhibition is another highlight of our exhibition. The department store exhibition will showcase new and comprehensive fashion, beauty, home and consumer goods. We have prepared high-quality products from all over the world for you, allowing you to easily experience fashion trends from all over the world in one place.

Fashion Trend: Gather with international designer brands to present cutting-edge fashion trends and meet your pursuit of fashion.

Beauty Care: At the exhibition, you will find advanced beauty products and technologies, experience skincare and hair care services, and bring you new beauty.

Quality of Life: We are committed to providing you with high-quality consumer goods to meet your pursuit of quality of life.

The food exhibition is a major highlight of the exhibition, providing you with a feast of delicious food from all over the world. We have invited food producers and suppliers from different countries and regions to showcase a variety of foods, from traditional cuisine to fashionable creativity, to meet your taste buds.

Local characteristics: We have selected food manufacturers from multiple countries and regions to present you with unique local cuisine.

Healthy Food: At the exhibition, you will find healthy food choices to help you enjoy delicious food and stay healthy.

Cooking skills: We have also arranged multiple cooking exhibitions and food training activities, allowing you to experience the chef's cooking skills up close.

The retail exhibition will showcase new and advanced retail technologies and solutions for you. We have invited retail technology companies and solution providers to bring you cutting-edge retail innovation.

Intelligent Retail: We will showcase new intelligent retail solutions, including technologies such as artificial intelligence, big data analysis, and unmanned vending, allowing you to experience the future of shopping.

Payment System: You will learn about secure and convenient payment systems, providing better payment services for your enterprise.

Store Management: We have also prepared a special lecture on store management and operation to help you improve the efficiency and competitiveness of your retail business.

OEM exhibition will provide you with reliable OEM manufacturers and buyers to meet your customization needs. We have selected OEM suppliers from around the world to provide you with a wide range of choices.

High quality products: We only choose reliable and high-quality OEM suppliers to ensure that we provide you with customized high-quality products.

Industrial Cooperation: We encourage OEM suppliers and purchasers to engage in in-depth industrial cooperation to achieve mutual benefit and win-win outcomes.

The 2024 Private Brand Product Asia Exhibition will be your opportunity to explore international markets. We sincerely invite you to participate in this exhibition, engage in face-to-face business negotiations with global brands and suppliers, and establish long-term cooperative relationships. At that time, you will witness new market trends, technological innovation, and industrial development with your own eyes, bringing new business opportunities and development momentum to your enterprise.

Looking forward to your visit!

2024年自有品牌產品亞洲展即將在上海展覽中心隆重舉行，展覽將涵蓋多個領域，包括PLF、百貨、食品、零售和OEM展。我們為您帶來了的展覽，旨在為客戶提供佳的商機和產品選擇。我們誠摯邀請您蒞臨本次展覽，與眾多行業精英共同探索未來商業發展的契機。

，讓我們來看一下PLF展。作為亞洲大的PLF展之一，我們給予了它足夠的重視和關注。此次展覽將集結全球創新品牌及產品，展示與創意，致力于推動貿易合作與產業發展。PLF展將為您提供一個獨特而多樣化的平臺，助力您的企業在市場中脫穎而出。

百貨展是我們展覽的另一重頭戲。百貨展將展示新全面的時尚、美容、家居和生活消費品。我們為您準備了來自全球各地的精品產品，讓您在一個地方方便地體驗到世界各地的時尚潮流。

食品展是展會的一大亮點，將為您提供全球各地的美食盛宴。我們邀請了來自不同國家及地區的食品生產商和供應商，為您展示各式各樣的食品，從傳統美食到時尚創意，滿足您的味蕾需求。

零售展將為您展示新先進的零售技術和解決方案。我們邀請了的零售科技公司和解決方案提供商，為您帶來前沿的零售創新。

OEM展將為您提供可靠的OEM生產商和采購商，滿足您的定制需求。我們精選了來自全球的OEM供應商，為您提供廣泛的選擇。

2024自有品牌產品亞洲展將成為您開拓國際市場的機會。我們誠摯地邀請您參加本次展覽，與全球的品牌及供應商進行面對面的商業洽談，建立長期合作關系。屆時，您將親眼目睹新的市場趨勢、技術創新和產業發展，為自己的企業帶來新的商機和發展動力。

期待您的光臨！

第十七屆全球自有品牌產品亞洲展（簡稱PLF2024）將于2024年12月5日至7日在上海新國際博覽中心盛大舉辦。歷經16屆展會的積累與沉淀，如今“自有品牌”已成為行業熱門話題。新一屆展會的展商招募工作正穩步進行！

當前，國內零售企業已從打造自有品牌轉向保生存、求破局的關鍵階段。PLF2024作為推動零售商品轉型的平臺，本屆展會將聚焦如何在自有品牌基礎上，為零售企業提供更多、更高效的支持，以助力其轉型與發展。

 消耗品是零售企業重點開發品類

細分類目優質源頭工廠，邀你前來補位

根據《中國自有品牌發展研究報告（2023-2024）》調研顯示，供應商訴求主要聚焦于“渠道拓展”、“合作機會”、“資源整合”、“產品展示”等方面。對于優質源頭工廠而言，能否與國內外有產品需求的零售企業建立聯系，成為其為關注的問題。而PLF一直承擔著搭建“采-供”橋梁的角色，為中國商品流通和創新創造更多商機。

從零售企業視角看，開發自有品牌可深化與供應商的合作，提升商品品質和生產效率，進而增強盈利能力。在建立品牌忠誠方面，自有品牌產品也功不可沒，零售企業可以與供應商定制符合自己客戶群體喜好的產品，打造“人無我有，人有我優”的差異化產品。

消費市場也在變化。逐漸成為消費主力軍的00后，相比70、80、90后，他們更看重商品的質價比，對自有品牌的接受度更高。這也給企業開辟符合Z時代消費習慣的自有品牌提供了非常大的空間。

從“PLF展商分類占比”以及“目前零售企業自有品牌開發品類”二圖可看出，當前高消費頻次和價格敏感的日常生活消耗品、休閑食品成為零售企業開發自有品牌的主要品類，其中紙制品和家居用品開發已經比較成熟。據了解，零售企業未來將重點開發常溫食品、軟飲料、生鮮食品、冷餐食品和冷凍食品。PLF優質展團雖已有1300家左右的規模，但是對于當前零售企業自有品牌開發需求而言，還有海量的發展空間，誠摯邀請相關細分品類的優質源頭工廠加入我們！

PLF2024擴寬采購群體

直采需求將增長3倍以上

中國零售連鎖、零售折扣店、酒店、餐飲、品類店、電商團購、IP定制、品牌商、經銷商、進出口商等企業，都將來到PLF2024展會現場看產品，對接源頭工廠。

PLF2024將保持原有的采購群體不變，同時加大邀約有直采需求的區域零售、中小型零售企業、私域團長、貿易商、進出口貿易商等客戶群體，合作模式從只代工，變成代工+直采，開發交易周期變短。初步預估，PLF2024直采市場容量預估將翻三倍！

PLF優質源頭工廠展團，可以承接OEM、ODM以及定制業務，當然更可以承接直采訂單業務。因為自有品牌合作是比直采合作周期更長，要求更高的合作模式。如果企業本身擁有豐富的自有品牌合作經驗，直采對接將變得更加順暢。所以，PLF2024我們將著重拓展有直采需求的采購群體！

我是源頭工廠

為什么要報名參展PLF2024？

全球自有品牌產業亞洲展（PLF）與全球自有品牌產品美洲展（美國芝加哥）、全球自有品牌產品歐洲展（荷蘭阿姆斯特丹）并列為全球三大自有品牌展會。如果您想要對接有自有品牌開發定制需求的采購商，參與PLF2024是明智的選擇之一。

安徽安德利工貿有限公司總經理王鵬曾對PLF主辦方說到：在PLF展會上可以發現很多我們一直以來想找，但是找得很困難的單品和的供應商。來PLF找細分品類的源頭工廠已經成為業內共識。

與此同時，通過PLF源頭生產企業結識國內各大超市、頭部電商平臺采購商，并邀約他們去到工廠探訪、暢聊產品對接工作的案例數不勝數。

參加PLF2024，可以有效擴大您的客戶基數，延展產品的鋪設渠道，擴大合作范圍，加速合作進程，為您能擺脫原來傳統進場的交易模式！

我們誠邀兩大類源頭工廠參展

年底共同打造一場零售年度盛宴

你適合報名參展PLF2024嗎？

我們誠邀兩大類企業參展，請您對號入座：

我有代工經驗，請閉眼入展位

? 我的實體工廠給中國零售、全球零售企業、細分類目TOP級企業提供代工；

? 我的企業有系列質量管理體系認證；

? 我的企業具有持續研發能力

? 我的產品有底蘊傳承、有產業故事、有話題度

? 我的產品具有高頻性、剛需性

我沒有代工經驗，但是有創新商品，請考慮入展位

? dapinpai旗下子品牌，或全新建立的新興品牌；

? 大品類細分的新興品類；

? 具有明顯創新元素的新興商品；

? 具有國潮、IP、情緒價值等個性屬性；

? 服務于老齡化、小家庭、康養保健等功能性產品

? 產品具有綠色、健康、環保類等趨勢屬性。

PLF2024盛會即將于2024年12月5日至7日在上海新國際博覽中心隆重啟幕！對于追求zhuoyue、渴望突破的源頭工廠而言，這無疑是一個不可錯過的黃金機遇。在此，您將有機會提升企業綜合能力，發掘企業增長的全新動力，實現與同行的差異化競爭，脫穎而出！我們誠摯邀請您共襄盛舉，一同書寫行業新篇章！