国产精品国产传媒,国产一区h在线,95国产在线播放

公司新聞

2024上海OEM貼牌代加工展-2024中國·2024上海自有品牌展覽會（時間及地址）

發布時間： 2024-01-08 14:48 更新時間： 2024-11-16 08:00

觀看2024上海OEM貼牌代加工展-2024中國·2024上海自有品牌展覽會（時間及地址）視頻

The Shanghai Global Retail Private Brand Exhibition and the China November OEM Processing Exhibition showcased the high correlation between the global retail and manufacturing industries. Brand merchants showcase their product quality, innovation, and market competitiveness through their own brands, thereby gaining more opportunities for cooperation. Manufacturers have demonstrated their production capacity, technical strength, and cooperation advantages through OEM OEM OEM processing, attracting more brand merchants to choose them as partners.

Through these two exhibitions, brand owners and manufacturers can establish a long-term and stable cooperative relationship to jointly promote product research and development, production, sales, and market promotion. Brand owners can leverage the technological and resource advantages of manufacturers to achieve rapid product launch and increase market share. Manufacturers can leverage the market channels and brand influence of brand merchants to expand their production capacity and market share.

Private brand, abbreviated as PB, also known as store brand, refers to the products that retail enterprises control throughout the entire process of design, raw materials, production, and distribution. They are produced by designated suppliers of retail enterprises, labeled with the retail enterprise brand, and sold in their own stores. Essentially, they are OEM products in the retail industry. The characteristic is self-produced and self sold products, eliminating many intermediate links. Using self branded products can reduce advertising costs and enable large-scale production and sales, achieving economies of scale and reducing the cost of sales.

Private brands have a history of several decades abroad and are increasingly valued by commercial enterprises, especially large retail enterprises. Large supermarkets, chain stores, and department stores in Europe and America almost all sell products labeled with their own brands. For example, the large retail conglomerate Lion's department store in the UK uses its own brand "Saint Miguel" for all its products. In fact, the products of the "Saint Miguel" brand are not produced by the Lion Group itself. Lion Group only puts forward requirements for the variety, specifications, and quality of the products and directly orders from the manufacturer.

上海全球零售自有品牌展和中國11月OEM貼牌代加工展展示了全球零售業和制造業的高度關聯。品牌商通過自有品牌展示了他們的產品質量、創新性和市場競爭力，從而獲得更多合作機會。制造商則通過OEM貼牌代加工展示了他們的生產能力、技術實力和合作優勢，吸引更多品牌商選擇他們作為合作伙伴。

通過這兩個展覽，品牌商和制造商可以建立起長期穩定的合作關系，共同推動產品的研發、生產、銷售和市場推廣。品牌商可以借助制造商的技術和資源優勢，實現產品的快速上市和市場占有率的提升。制造商則可以借助品牌商的市場渠道和品牌影響力，擴大自己的產能和市場份額。

自有品牌，簡稱PB，又稱為商店品牌，是指零售企業從設計、原料、生產、到經銷全程控制的產品，由零售企業指定的供應商生產，貼有零售企業品牌，在自己的賣場進行銷售，實質上是零售業的OEM產品。特點是自產自銷商品，省去許多中間環節，使用自有品牌的商品可以少支付廣告費，進行大批量生產、銷售，可以取得規模效益，降低商品的銷售成本。

自有品牌在國外已有幾十年的歷史，目前日益受到商業企業的重視，尤其是大型零售企業的重視。歐美的大型超級市場、連鎖商店、百貨商店幾乎都出售標有自有品牌的商品。例如英國大的零售企業集團馬獅百貨公司，所有的商品都使用自有品牌“圣米高”。其實，“圣米高”這一品牌的商品并不是馬獅集團自己生產的，馬獅集團只是對商品提出品種、規格、質量的要求，直接向制造商訂貨。

PLF自有品牌亞洲展暨FMR第五屆零售生鮮食材展將于2023年11月29日至12月1日在上海新國際博覽中心隆重舉行。此次展覽以城市消費場景為核心，著重展示線下商超零售生鮮、線上電商和直播電商等生鮮零售渠道的產品。開展在即，30+現場活動，1000+展商企業展商名錄奉上，上千家快消品源頭工廠就在PLF自有品牌展!這也是PLF時隔四年重回上海大本營!!!希望能幫助大家更方便快捷的找到自己需要的供應商！

展館及地址

上海新國際博覽中心

上海市浦東新區龍陽路2345號

展館：上海新國際博覽中心·1號入口廳

地址：上海市浦東新區龍陽路2345號

地鐵：地鐵2號線、磁浮列車，龍陽路站；地鐵7號線花木路站。

03展會預計規模及展館分布